Marketing Via Wearable Technology: Interview With Robert Scoble
With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. Because of this technology, new opportunities for capturing our...
View ArticleNew Top 1,000 Twitter Accounts And Why Companies Should Pay Attention
Marketing departments need to move beyond seeking only engagement on social media channels and begin building a comprehensive social presence. This will require linking your website to various social...
View ArticleAffiliate Theft Could Be Costing You Millions
There is no question that heading 2014 companies should take a close look at their affiliate programs. This type of theft could be preventing you from beating profit expectations while making it...
View ArticleCompanies Behaving Badly: When Good Service Goes Bad
Customer service is a complex aspect of any company, yet it can be boiled down to expectations. A customer’s expectations multiplied by the service provided equals the result. Unfortunately, customer...
View ArticleWhen Employees Quit Via Social Media
Younger generation employees are embracing the ubiquitous use of social media, even when leaving a company, and we can expect this sort of thing to happen more often. There are several things that you...
View ArticleFive Mobile Habits That Will Change Your Life
It’s tempting to want to make every moment of every day the most digitally connected moment of your life, but—for your happiness, health and sanity—sometimes you need to just put down the phone.
View ArticleWith SEO, There Is Now A Difference Between Data And Wisdom
All along there has been a difference between data and wisdom. Companies may have assumed that if you purchased the next best tool you were smarter.
View Article50 Influential CMOs On Social Media
Social media is how we interact with friends, family, co-workers, brands, and media. It is a wonder, then, that so many of today’s executives are so hesitant to use this form of communication on a...
View ArticleCompany Reputation Management With Social Media
It can happen in a flash; one of your employees posts something on social media intended for their personal page, while unintentionally logged into the company’s page. This is one of many moments where...
View ArticlePsychographic Marketing: The Power Of The Right Audience
Psychology and marketing go together like cookies and milk; you can have one without the other, but it’s just not as good. However, when it comes to social media marketing, finding a tool that...
View Article10 Things Companies Must Stop Doing Online
(Update: July 22, 2015 at 8:46 PM PST - Approximately three hours after this post was published CNN's website stopped auto-playing videos. Update: July 23, 2015 7:56 AM PST - As of this morning CNN is...
View ArticleAmazon's Rebuttal That They Didn't Write
The convergence of the Millennial generation’s characteristics, technology, and available publishing platforms is leading us to the end of traditional crisis management PR as we know it—companies need...
View ArticleHow We're Blinded By Bad Video Data
Companies have a serious problem: video data is being twisted into useless metrics. For years, social media managers and content teams have attempted to convince executives that there is more to...
View ArticleYou Have Five Seconds To Skip This Article
Online video is not TV. There is a temptation to try and build suspense, and surprise your audience, as they get deeper into a video. This can work on TV, but it is much harder to do with online video...
View ArticleWith Corporate Communications, Expectations Trump Intent
Expectations matter most. Your customers, stakeholders, and investors hold you to your future deliverables and how those are measured against your promises. Marisa Myers is performing a reveres spin...
View ArticleYour Customer Service Is Missing One Critical Piece
It’s almost like we are trying to ruin customer service by ignoring obvious technology solutions. But part of the problem boils down to companies trying to adopt too many technologies without providing...
View ArticleHow Marketers Can Avoid Blind Spots [10-Minute Podcast]
Finding your blind spots and learning how to avoid them will have a huge impact on your marketing campaigns. This interview with Jennifer Adams Bunkers, CEO of TruKid, the experts in children's skin...
View ArticleFinding Innovation By Creating Internal Startup Teams
Over time marketing departments can become stale. Even with rapidly changing technology your team might find it difficult to stay on the front edge. Sometimes, the process and creativity that goes into...
View ArticleWhy You Should Be Integrating Behavioral Science Into Your Marketing
A peanut butter and jelly sandwich, without the jelly, is just a plain peanut butter sandwich. Marketing without behavioral science is just plain marketing. Behavioral science aims to understand why...
View ArticleMy Top 10 List Of Marketing Lists For 2017
Every December a deluge of marketing lists crush inboxes and dominate blogs. To help marketing departments navigate 2017 here is a compiled list of marketing lists.
View ArticleVaridesk -- How Caring About Employees Translates To Business Success
Average response rates for customer surveys is 12.5%. VARIDESK has over a 30% response rate. That’s insane. What drives this feedback rate is a combination of good products, solid service, and...
View ArticlePentaquark And Gravitational Waves -- The Marketing Of Science
Maybe your product or service is about as exciting as reading a dictionary. Your product might be a household staple or a necessary service, but marketing something like toilet paper, legal services,...
View ArticleFive Places To Buy Unique Gifts That Will Wow
Buying gifts for clients or team members can be challenging. Sure, you could send another gift basket, or you could send something memorable. Here are five places where you can find gifts that people...
View ArticleBeyond Resolutions -- Team Fitness Plans Lead To High Performance
Active, healthy employees bring a higher level of energy to the workplace. Exercise helps to reduce stress, improve focus, and reduces sick days. Employees who take care of their health tend to have...
View ArticleScott Amyx Redefines The Roadmap To Success With Six Simple Steps
This isn’t going to be easy as Amyx points out, “A word of caution: doing what makes you uncomfortable does not feel great. We are creatures of habit and we like routine, even if it means that we...
View ArticleMost Are Wrong About Cambridge Analytica And That Is Not The Scary Part
The media and political outcry is causing a backlash that will push Facebook to limit a business’s abilities to effectively and ethically reach their markets. The opportunity to use Facebook to target...
View ArticleStart Training The Teachers And Stop Blaming The iPad
The challenges are multi-fold. The first challenge is weighing the toy vs. the tool. Because students are good at texting and snapchatting, does not mean they know how to use technology to be...
View ArticleThree Close-Knit Education Conferences Making Big Impacts
Like many of you, I attend a lot of conferences. When it comes to conferences, bigger is not always better. Here are three important education conferences that bring together a tight group of folks to...
View ArticleWe Need Universal Screening For Early Childhood Development
According to the American Academy of Pediatrics, early universal screening for the risk of learning disabilities leads to better intervention, improved student performance throughout her or his...
View ArticleGetting Communities Involved In Education - XQ Update From iNACOL
Recently, while attending the iNACOL Symposium in Nashville, Tennessee, there were several debates about educational innovation, including the role of technology, competency-based approaches and using...
View ArticleUsing Text To Speech Technology To Assist Dyslexic Students
With increased early screening we could identify more children who struggle with dyslexia. Early screening could provide a pathway to learning with Text to Speech technology (TTS) and could even lead...
View ArticlePurpose-Built Student Housing Has Evolved
The future of student housing is going to be driven by technology, the way we interact with our world and an increase in college bound students. Building projects that meet the specific needs of our...
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